weapon of attack
How to build the strongest business
Strong business brings money and joy, weak business brings problems and stress. A strong business has a good reputation, attracts customers, scares competitors. Weak business has a bad reputation, discourages customers, makes rivals laugh. Probably the most offensive is the fact that weak business makes competitors laugh.
It’s very unpleasant to imagine how competitors laugh when they talk about someone’s weak business. Surely they are not just laughing, but also gloating, because they can easily distort the real situation in such a way that a weak business looks even weaker, more defenseless and funnier than it actually is. In other words, a weak business is a reason to mock. Continue reading
How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and seems to be working on its own, as something independent. As a result, the market must obey, it is necessary to adapt to it, its opinion must be taken into account, it must be guided by its desires.
The need to obey does not like businessmen who are accustomed to, that they all obey. Moreover, it is unpleasant to obey it is not clear what and to whom, because the market structure is very abstract. But nothing remains to be done, one has to obey, because, as if one does not do this, then one can fly out of it very easily, very quickly and forever. Continue reading
