Monthly Archives: April 2018
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. Self-marketing is a word unknown to a wide circle of people, it is operated only by specialists who study this issue.
The essence of self-marketing – the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. The ability of a product to create demand for itself is there, but they are limited, so demand is created small, on the verge of zero.
Small demand is naturally small sales. It can be said that the only marketer for a product during self-marketing is the product itself, which promotes itself. Continue reading
The real foundations of a successful business
Can you describe the basics of a successful business in a few words? Is there any easy way to quickly and briefly explore the essence of a successful business? Does a successful business have any particular start, the right start of a business? Does a successful business have a foundation? My answer is. There is a foundation on which a successful business rests.
In principle, the foundation is not only in business, but in everything that surrounds us. The building has a foundation. Children have parents. Trees have roots. There is a foundation for business, because this is how our world works. Knowing this foundation, you can safely start any business. Many do not need to know. Business seems to be a difficult task, but far from it. Continue reading
The principle of the invisible hand of the market is a term introduced by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain the mysterious processes in the market. He realized that the behavior of buyers and sellers in the market is determined not only by their desires, but also by some third party that is not visible.
For the reason that this side is not visible and is clearly related to the market, it was called the “invisible hand of the market”. This third party coordinates the decisions and desires of buyers and sellers, and does so unnoticed by them. In the course of the transaction, they receive information not only from each other, but also from this very invisible hand of the market. Continue reading