How to build an effective business
An effective business is a business in which there is no shortage of consumers. There used to be a shortage of resources, then a shortage of goods, but mankind coped with these problems. There are enough goods, enough services, shops where you can buy everything, in general, there is enough, but there are not enough consumers for all this and this is the main problem of our time.
The most interesting thing is that people have enough money. If not available, you can always get enough affordable credit. It turns out that the problem lies in people. This problem consists in the fact that people do not consume goods in the quantity necessary for a business. Since they do not do this, it means that something is preventing them from doing it, something is missing.Studies have been conducted as a result of which it turned out that consumers lack ideas. The bottom line is that consumers buy goods and services only in order to realize the ideas that are embedded in them. All the ideas that are embedded in consumers have already been implemented, respectively, they simply have no reason to buy goods and services.
Generally speaking, it is ideas that turn people into consumers. Initially, there are no consumers at all, there are just people. The simple person differs from the consumer in that he does not have the desire and intention to buy goods. The consumer, in turn, has such a desire and this desire creates an idea that is embedded in it, motivating for its realization.
The Philosopher’s Stone carried out the transmutation of base metals into noble metals, and ideas turn people into consumers. If you take a small child, he is mainly interested in food only. He is not interested in his own apartment, he is not interested in a car, discos, alcohol, and so on, because the necessary ideas are not embedded in it.
In the process of growing up, the necessary ideas are introduced into the child, and when he grows up, he becomes interested in all that allows them to be realized. Accordingly, in order to get an effective business that does not experience a shortage of consumers, it is enough just to introduce the necessary idea into the necessary number of people and turn them into consumers.
Effective business for everyone
An efficient business, and with it a large number of clients, can be obtained only if the work goes at the idea level. She penetrates into a person imperceptibly and he feels her as a part of himself and does not resist her, does not try to get rid of her. For example, if you drive a thorn into the skin of a person, he does not perceive it as a part of himself and tries to get rid of it.
The idea fits into a person and integrates into it, becomes its harmonious part, does not interfere with it and does not destroy it. In this case, the idea acts for a long time. Once in a person, she turns him into a consumer forever. The body cannot digest it; it will motivate a person to want to realize it again and again.
Work at the idea level is also good because it can be managed only by the company that implemented it. Only a company that has implemented an idea knows what its essence is, can manage its further development and develop products or services for it. Accordingly, competitors will not be able to divert customers, which means that the most effective business will be built.
The most efficient business
There are many companies that have managed to build an effective business, working at the idea level. Among those can be safely attributed to Apple, whose share price has grown more than 75 times since the moment it started working at the idea level in 1997. Such a rapid growth in the value of the shares allowed Apple to become one of the most expensive companies in the world.
Apple marketing at the idea level is very effective. After Apple began working at the idea level, it managed to build a truly efficient business. Of course, company representatives do not share the secret of success, do not talk about it at every corner. They are not interested in the fact that competitors also started working at the idea level.