What is infobusiness
Nowadays, in the realities of Russian reality, an increasing number of people think, if not about creating their own business, then about the real ways of part-time work. Using a lot of modern technologies it is much easier to do if you know how to use them correctly to your own advantage. The main thing is not to retreat at the first failure and build capacity. Any business is first of all a way with the help of operating more than one decade or invented by you personally schemes of contact of the seller with the buyer, the result of which for the first becomes a profit, and for the second the product necessary for him. Infobusiness in this sense is no different from his older brother. Only the product in it is not the product that can be touched, but something less measurable – useful knowledge and skills.
And as a concept, and as a way of earning, infobusiness migrated to Russia from the West on the wave of penetration of the latest methods of network communications in all spheres of human life. The time has passed when the dissemination of information was limited by the limits of distance and time. Nowadays, any information is weighed and evaluated almost instantly, and then spreads no matter what the boundaries, whether they are state, temporary, age or other.
Of course, in our country infobusiness is not as popular as in its historical homeland, but in our country it serves primarily to obtain any layers of specific knowledge or practical skills. Allocating from the General information flow certain layers of information people were able to save their own time. That is why infobusiness is becoming more widespread. There are always people who are interested in improving their own skills or acquiring new knowledge. And there will always be those who are ready to share this knowledge and skills. Perhaps not far off is the time when the development of information technology will push infobusiness to a new level, allowing it to be used everywhere, even in educational institutions and Universities.
Naturally, given the speed of dissemination of information on the Internet there is a huge amount of unverified data. Consequently, this creates a vast field of activity for scammers and extremely unscrupulous individuals in fact are “air merchants”. That is why it is so important to develop information ethics and an extremely scrupulous, conscientious approach to the issue of creating your own information business in our country.
What a wonderful animal such Infobusiness?
So, what kind of animal such – infobusiness and what bait to catch him. For beginners who have decided to quickly cut down on the Internet money, this type of enrichment is hardly suitable. Simply because the skills sold must be of excellent quality. After all, in essence, infobusiness is a process of distance learning of people with the help of a huge number of innovative technologies or personally. And, like any training, it requires a very deep understanding of the information and skills that will serve as the basis for creating an offer in the market of information services.
How to start selling your knowledge?
Now that the question of what is an infobusiness, considered, you can go directly to the formation of their own proposals. Here we should not forget that infobusiness is subject to the same General rules as any other market of goods or services. It has supply and demand. Simply put, if you are a master in hatching chickens – do not look for your customers among the chickens. And of course do not forget that for the transfer of practical is not enough text file or even audio messages. And therefore it is necessary to consider all kinds of information products. In fact they are divided into two types – personal presence of the mentor and without him, i.e. the remote. First, consider the second type. Remote information products include webinars, video and audio courses, e-books, scientific videos and everything that does not require direct participation, but only needs a well-established connection or the ability to use information technology. All kinds of seminars, lectures, trainings and consultations can be referred to the information products that need the personal presence of a mentor. What’s the difference you ask? In General, only in the level of confidence in the infobusiness and his fame. After all, in fact, information products transmitted personally is not profitable to spend one on one. They require the presence of a large audience. So it is unlikely that the training on the correct incubation of chickens to a certain Mr. Vasily Pupkin will have a sufficient number of listeners. And of course to the man, who has no fortune, would not go about the right investment. However, even here the way of organization is quite flexible. Any seminars and lectures in our time can be held in the form of a video conference in real time. So the choice of how to distribute their information products, in principle, depends not only on the type of skills sold, but also on personal preferences and available information technology.
The process of creating an infobusiness from scratch
The first difficulty for any beginner in creating their own infobusiness – finding a buyer. Many talented people with a lot of knowledge, suitable for sale, are lost and do not dare to start distributing them. And all solely because they do not trust the Internet and because of the inertia of thinking or education, believe that the best way to transfer knowledge, so to speak, “from hand to hand.” But the fact is that, in fact, the transfer of information has always existed. Back in those days, when Pasteur all sorts of guilds took children as disciples. Consulting a lawyer, learning to play the harp, the skills of map-marking or hatching chickens – the essence of the information business. The teacher who started tutoring in his spare time is already an information businessman, but we will not shock him. After all, if you transfer your knowledge to one fool a couple of times a week, you will not earn much money. The one who seeks to earn an income, it is necessary to develop your own product so that it is already one of its existence brought profit to the Creator. Even when he’s doing lazy nothing. The development of information technology everywhere in our time is a fantastic opportunity to build capital in many ways. Someone plays the stock exchange itself, and someone conducts trainings on how to do it. Just do not forget that both are experts in their field.
Creating your infobusiness from scratch, everyone should remember that the more attractive the product at the initial stage, the more likely it is to sell. Is bill gates may collect seminar and tell how to catch fleas at dog subsivision. And it will listen and buy. And Vasya Pupkin should show himself not only competent enough in the issue covered, but also quite interesting for the audience, popular and in demand. Simply put, a book about survival in the taiga after a plane crash will be much more in demand than “ten ways to open a bottle of beer.” Although, perhaps, under good advertising even the latter will find his of the buyer. And, of course, you must like what you do. The most striking example of this is the millions of video views of a nine-year-old girl, telling about how to weave beaded bracelets. And it does not matter that her video tutorials were free. She started her infobusiness, found her niche and attracted a huge number of clients who paid for her lessons – likes.
The main resource in infobusiness is always knowledge, supported by practice. A way to sell them is always there, if you make at least a little effort. Create your own small business has become much easier when at hand there was such a wonderful resource as social networks, where you can always find a like-minded person.
And last, but one of the most important tips – infobusiness, as in General, any activity in the market of purchase and sale needs constant attention, growth and development. In other words, do not stand still, develop. Find new ways to advertise, communicate with the audience. Look for new topics, get new knowledge and bring them to the market. And it doesn’t have to be anything too complicated. Believe me, academics is not enough. And Housewives wishing to learn how to cook or cook soap at home – much more.