Online store as a way of doing your own business
Any owner of a small business (for example, a workshop) or an entrepreneur who has a shop, thinks that it would be nice to try to find customers on the Internet. And these expectations are quite justified, because the sphere of sales and services is actively implemented in the network. Online store is a very correct and effective solution for almost any business.
First you need to understand whether it makes sense to engage in the conduct of an online store in a particular case. This is explained by a simple example: an ordinary grocery store or a small shop will suffer a guaranteed collapse, since there is practically no practice of working with products in the Russian-speaking area of the Internet. Even large network retailers did not dare to enter this market, as there are a huge number of insurmountable obstacles. Infrastructure for working with food missing.
A completely different picture is formed at the tourist shops. Camouflage clothing and shoes, equipment, backpacks, unloading systems – all this is very well sold not only in online stores, but also social. networks. Accordingly, to engage in the creation of such an online store is definitely worth it.
A very common mistake of beginners is an attempt to save on the creation and design of the site. Not necessary immediately to apply to capital web Studio with sky-high prices, but also to limit the budget at 10 000 RUB. for the whole job (including the logo and content) is also impossible. The client is unlikely to linger on an unhealthy website written by a nervous student. Do online store should be thoroughly and efficiently, and then the result will not take long to wait. There are a number of key points that are worth paying special attention to:
Adaptability (pages should be displayed equally well on PC and mobile devices).
User-friendly and concise interface (the visitor should make a minimum of effort and get the maximum benefit/information).
Stable and permanent work (solved hosting choice).
A reliable and flexible system of payment.
The information content and the availability of support (for the operational solution of problems of the client).
Advertising company and promotion
This is perhaps the most difficult part of the work on a ready-made online store. Logistics is established, the site works as it should, but there are no customers. You will have to spend a lot of money and effort on advertising promotion. The choice of strategy and instruments rests on a specific niche and its employment. Somewhere will work contextual advertising + word of mouth, and somewhere will have to immediately rush to the social. networks and messengers. Ideally, you should start with an already established customer base. In other words, to stimulate real buyers to buy goods just through the online store. All this is carried out in parallel with contests and promotions that encourage people to spread information about the store.
As for contextual advertising and work with search engines, you can not do without an appropriate specialist. To set up a successful advertising company, an inexperienced person is not possible. This also applies to SEO-optimization and other tools.
Try to encourage customers to leave feedback, and recommend the store to friends and acquaintances. It is possible to introduce a simple reward system or to construct some semblance of a referral system with rewards.