How to open a beer shop?
At least 11% of beer people can buy in supermarkets, grocery stores or specialty beer stores. This business began to actively emerge at the end of the crisis zero, when entrepreneurs at every step began to open stalls with a small but affordable range. Draught drink is markedly different bright, noticeable and rich taste than beer from the bottle. For this reason, the number of Amateurs and entrepreneurs who want to get rich during the year that they will spend on the promotion of the beer business is increasing every year.
Business planning
Before planning a beer business, it is worth remembering that it brings uneven profits. In hot weather, income is rapidly increasing by 40%-60%, winter revenue is not so joyful, which is understandable. If during the year the store will continue to make a profit, you can call yourself a successful entrepreneur.
What is the planning procedure?
1. Preparation of financial calculations.
2. Development strategy development.
3. Define the store format.
4. The paperwork authorizing the manufacturing of draught of the drink.
5. Search for a point of sale and its rent.
6. Purchase of equipment.
7. The contract with the supplier of the drink.
8. The employment of staff.
9. Make an advertisement for a drinking establishment.
10. Open a place.
What should be the room like?
The most basic thing in the choice of premises – is that it should not be in various houses of culture, art galleries, and, especially, in schools and institutions of preschool education, and gas stations, stations, military facilities and sports facilities.
Rental price per month
1. In grocery stores – 50 000 rubles.
Most grocery store owners will not give up a small rental in their buildings. First you need 5 – 10 meters, and the owner takes 30 000 – 50 000 RUB per month. This is a small cost compared to others. A small area and problems with the sign scare novice entrepreneurs.
2. Rent in a chain store products – 80 000 rubles.
When shopping more successful place for the sale of drink. The owners of the kiosk we rent the square meters at the entrance to the building where the entrepreneur is also willing to open their shops.
Attract visitors
To the client thread in the new shop appeared on the first day, it is not necessary to be seven spans in a forehead. What can better promote the store than its location in the most crowded place of the area in which it is located.
Completely save on advertising is impossible, so it is better to order a sign from the designer. The store will often go almost at night, and a neon sign will attract a person traveling from work or a friendly company that is going to celebrate any holiday. Alcohol store can serve as a cafe to more people celebrated the holidays. Thus, revenue in the winter will grow significantly.
The additional influx is amplified and if you arrange a sports bar in the store. Regular visitors will quickly start and even settle when they see a big TV with sports programs.
