How to build the strongest business

Strong business brings money and joy, weak business brings problems and stress. A strong business has a good reputation, attracts customers, scares competitors. Weak business has a bad reputation, discourages customers, makes rivals laugh. Probably the most offensive is the fact that weak business makes competitors laugh.

It’s very unpleasant to imagine how competitors laugh when they talk about someone’s weak business. Surely they are not just laughing, but also gloating, because they can easily distort the real situation in such a way that a weak business looks even weaker, more defenseless and funnier than it actually is. In other words, a weak business is a reason to mock. Continue reading →