Free marketing research is a reality accessible to all. The importance of marketing research is that they are the main source of complete and objective information about the market. This information can be relied upon when making decisions, when creating advertising materials, when developing products or services, and in many other cases.
In principle, you can of course conduct business and do all of the above without marketing research, relying only on intuition. Intuition is a good adviser, but it does not give specific figures, but indicates only directions. I really want to know the numbers, because the numbers allow you to cheat everything and plan everything, but you don’t want to spend money on it. Continue reading