Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. Self-marketing is a word unknown to a wide circle of people, it is operated only by specialists who study this issue.
The essence of self-marketing – the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. The ability of a product to create demand for itself is there, but they are limited, so demand is created small, on the verge of zero.
Small demand is naturally small sales. It can be said that the only marketer for a product during self-marketing is the product itself, which promotes itself. Continue reading
Effective business processes are the main condition for building an effective business that generates money, not problems. Build such business processes can only professionals who know one important secret. There are very few people who know him little, which is why there are very few companies that use high-quality business processes.
The secret is simple and consists in the fact that business is basically an idea. Effective business processes are obtained only if they are built around the idea that underlies the business and is aimed at the implementation of this idea. Ideas are the basics of business processes, absolutely all business processes and all businesses, it is from them that every business begins. Continue reading