Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces sales by 10, and sometimes 100 times. Self-marketing is a word unknown to a wide circle of people, it is operated only by specialists who study this issue.
The essence of self-marketing – the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. The ability of a product to create demand for itself is there, but they are limited, so demand is created small, on the verge of zero.
Small demand is naturally small sales. It can be said that the only marketer for a product during self-marketing is the product itself, which promotes itself. Continue reading
A business formula is a way to make money. There are a lot of options to make money now. Each of them requires a different amount of investment, gives a different result and with a different speed. However, there is the most popular formula, which is used by most businessmen, because it is quite cheap and at the same time gives a quick result.
At a time when speed decides everything and money is needed urgently – it is most in demand. For this reason, most modern bizemen choose it. At its core, it represents the modernization of the well-known formula “money – goods – money” adapted to modern conditions in which the Internet occupies a significant place. Continue reading
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and seems to be working on its own, as something independent. As a result, the market must obey, it is necessary to adapt to it, its opinion must be taken into account, it must be guided by its desires.
The need to obey does not like businessmen who are accustomed to, that they all obey. Moreover, it is unpleasant to obey it is not clear what and to whom, because the market structure is very abstract. But nothing remains to be done, one has to obey, because, as if one does not do this, then one can fly out of it very easily, very quickly and forever. Continue reading