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The proper start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first year just because they are based on either no idea at all, or the idea has no prospects. 80% of success depends on the idea and another 20% depends on how and by what algoritm it is implemented.
Analysis of the most expensive companies in the world shows that each of them was based on a promising idea. In turn, the analysis of failed startups shows that they were based on an idea that initially had no prospects. All this suggests that you should not take up the first idea and start a business based on it. Continue reading